Ecommerce-lifetime methodology
There is a big difference between having an ecommerce and live off of your own online business.
No too long ago, most ecommerce used to operate by inertia. Nowadays, there are many brands competing in the same market: pricing competition and even identical products being sold in different platforms are everyday issues.
Maybe, what worked perfectly when you started with your online business is not working anymore, especially if there is not a professionalization standard in each update implemented in your platform.
Success on digital business requires of an always up to date creation and an optimization method for each element that has influence in the business billing.
KPI
- Traffic
- Conversion rate
- Average revenue per user
- Billing
- ROI
Visibility
The entire strategy for your ecommerce platform starts with an initial kick off based on a detailed analysis of what’s happening on your ecosystem.
The main key is to guarantee if you are really doing the correct actions or if you are losing business opportunities that could change the results of your business.
Learning about your visitors’ behavior in your web, knowing which traffic sources have the biggest impact on your ROI, finding out about any possible seasonality, taking a look at what your competitors are doing and what happens after a sale are issues that you should be familiar with. These items must be under control in order to properly develop an action plan based on business results.
Optimized content: Finding the appropriate keywords related to your business and being present in the top positions in Google for each keyword search is the first step. For this to happen, it is mandatory to rely on a perfectly optimized platform with enriched quality content.
Digital relevance: One of the most important issues in your online strategy nowadays is to be mentioned or be present in external platforms with high relevance for your potential users.
Channel integrations: It is not enough to develop multichannel strategies. It is required to take a further step on omnichannel actions. An omnichannel strategy links the different brand channels to offer the user a unique experience. This means that users can interact with the brand with a high degree of fluency and complete the interaction with the brand by using different channels connected within each other. An efficient selection and combination of these channels is the key for business success.
Mobility: 25% of online sales are coming from mobile devices and at least 50% of the traffic entering ecommerce platforms is also come through this devices. Now is the time to consider mobile marketing just as important as the rest: having a responsive website is no longer enough.
Web analytics: This is the basis of any marketing strategy. Every marketing action has to be controlled and analyzed in order to, later on, take better decisions. An exhaustive monitoring of the KPI, knowing the behavior of the users, identifying the different options and detecting changes allow online businesses to have an advantageous position against the competitors.
Conversion
Once a platform has a high amount of qualified traffic and there is enough data to establish behavioral patterns, it is time to implement actions focused on conversion in parallel to the visibility actions. This is the best moment to analyze and rethink each isolated process present in the platform in order to optimize it.
Platform features optimization: to improve each one of the actions that don’t obstruct any acquisition or conversion process in the platform.
Platform accessibility optimization: to improve all of the actions that don’t obstruct or difficult the access to the platform from any device.
Platform usability optimization: it is necessary to have a detailed research of the behavior of the user within the web and a strategic design of it depending on the result of the analysis in each process.
Platform insights optimization: analyze and test which processes are more intuitive to bring users, based on their profiles, to the bottom of the conversion funnel.
Platform persuasion optimization: analyze and test which are the correct and more effective messages to be used to guide the users to the bottom of the conversion funnel.
Loyality
The final goal in each ecommerce strategy is not limited to a unique sale. The main goal is to provide the user a unique customer shopping experience looking forward to convert them into loyal customers of your brand.
Sales Automation
There is valuable information from your users that can be obtained through your ecommerce. It is necessary to know how to organize it and use this information in a clever way, being therefore capable to automate process to get the best performance.
There are different tools in the market that allow businesses to automate these processes.
Your clients database is the biggest and most valuable tool in your digital business. They have to be updated, qualified and ready to be able to offer each one of the users the most qualified content depending on the users’ lifecycle stage.
